Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox
Main AuthorEnis, Ben M.CoauthorCox, Keith K.Edition7th edPublicationBoston : Allyn and Bacon, 1991Description578 p. a 2 colns :
il. ;
24 cmISBN0205129242 Topical nameMarketing CDU658.8
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