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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

Main Author Barban, Arnold M. Coauthor Cristol, Steven M.
Kopec, Frank J. Edition 3rd ed. Publication Lincolnwood : NTC Business Books, 1993 Description 153 p. : il. ; 26 cm ISBN 0844235237 Topical name Publicidade - Planificação de publicidade
Marketing CDU 659.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
659.11 BARB Depósito UE12842
Total holds: 0

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