Índice: Part one - Introduction: Chap. one - Consumer behavior and marketing strategy. Part two - External influences: Chap. two - Cross-cultural variations in consumer behavior; Chap. three - The changing American society: demographics and social stratification; Chap. 5 - The changing American society: subcultures; Chap. six - The American society: families and households; Chap. seven - Group influences on consumer behavior; Cases. Part three - Internal influences: Chap. eight - Perception; Chap. nine - Learning, memory and product positioning; Chap. ten - Motivation, personality and emotions; Chap. eleven - Attitudes and influencing attitudes; Chap. twelve - Self - concept and lifestyle; Cases. Part four - Consumer decision process: Chap. thirteen - Situational influences; Chap. fourteen - Consumer decision process and problem recognition; Chap. fifteen - Information search; Chap. sixteen - Alternative evaluation and selection; Chap. seventeen - Outlet selection and purchase; Chap. eighteen - postpurchase processes, customer satisfaction, and customer commitment; Cases.Part five - Organizations as consumers: Chap. nineteen - Organizational buyer behavior; Cases. Part Six - Consumer behavior and marketing regulation: Chap. twenty - Marketing regulation and consumer behavior. Cases.

Resumo: This book offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.