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1.
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Contemporary strategic marketing : Ross Brennan... [et al.]
Book
Publication
New York : Palgrave Macmillan, 2008
Description
XXIV, 462 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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2.
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Segmentation marketing : new methods for capturing business markets / John Berrigan, Carl Finkbeiner ; Shel Feldman, colab.
Book
Publication
New York : Harper Business, 1992
Description
XXVII, 270 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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Marketing strategies for the new economy / Lars Tvede, Peter Ohnemus
Book
Publication
Chichester : John Wiley Sons, 2001
Description
X, 246 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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4.
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Marketing estrategico : un texto universitario con vision eminentemente practica / Luis de Borja Solé, Fernando Casado Juan ; prol. Jaime Gil Aluja
Book
Publication
Barcelona : Hispano Europea, 1989
Description
519 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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5.
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New marketing strategies : evolving flexible processes to fit market circumstance / Ian Chastin
Book
Publication
London : Sage, 1999
Description
VI, 199 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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6.
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Marketing strategies : A twenty-first century approach / Ashok Ranchhod ; with contribuitions from Julie Tinson and Claire Gauzente
Book
Publication
Harlow : Pearson Education, 2004
Description
XVII, 239 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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7.
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Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd Jr., Jean-Claude Larréché
Book
Publication
Chicago : Irwin, 1995
Description
XXIV, 392 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Strategic marketing : in the customer driven organization / Frank Bradley
Book
Publication
Chichester : Wiley, 2003
Description
XV, 287 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Marketing e venda : prática com teoria e base científica / Mário de Noronha, Joseph Cangemi
Book
Publication
Lisboa : Clássica, 1992
Description
192 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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10.
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Os manipuladores : o marketing no mundo actual / Jeffrey Robinson ; J. Farinha Santos Tavares, trad.
Book
Publication
Lisboa : Livros do Brasil, 1999
Description
279 p
LocationBiblioteca IPAM Porto
Availability
Available (2).
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11.
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Strategic marketing : a European approach / Jean-Jacques Lambin
Book
Publication
London : McGraw-Hill, 1993
Description
539 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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12.
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb Jr., Victoria L. Crittenden
Book
Publication
Chicago : Irwin, 1996
Description
XVI, 714 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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Strategic market management / David A. Aaker
Book
Publication
New Jersey : John Wiley Sons, 2005
Description
XII, 356 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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14.
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Marketing strategy : the challenge of the external environment / David Mercer
Book
Publication
London : SAGE, The Open University, 1998
Description
VIII, 325 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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15.
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Como Promover o seu negócio (e a si próprio!)
Book
Publication
Queluz de Baixo : Expansão Económica, 2000
Description
60 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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16.
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Marketing management : a strategic planning approach / Victor P. Buell
Book
Publication
New York : McGraw-Hill, 1985
Description
XXI, 682 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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17.
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Strategic Marketing / Todd A. Mooradian ; kurt Matzler; Lawrence J. Ring
Book
Publication
New Jersey : Pearson Education, 2012
Description
XXIV, 384 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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18.
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Marketing de segmentação / John Berrigan, Carl Finkbeiner ; trad. Marisa do Nascimento Paro ; rev. Luciano Sabóia
Book
Publication
São Paulo : Makron Books, cop. 1994
Description
XXV, 229 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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19.
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A arte da guerra ; [seguido de] A arte do marketing / Gary Gagliardi
Book
Publication
São Paulo : M.Books, 2008
Description
189 p. ;
23 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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20.
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Marketing estratégico / Jean-Jacques Lambin ; trad. Alejandro Molla, Salvador Miquel ; rev. Ivan Marten
Book
Publication
Madrid : McGraw-Hill, 1994
Description
490 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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