Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd Jr., Jean-Claude Larréché

Main Author WalkerJr., Orville C. Coauthor BoydJr., Harper W.
Larréché, Jean-Claude Edition 2nd ed. Publication Chicago : Irwin, 1995 Description XXIV, 392 p. Series Irwin series in marketing ISBN 0-256-13692-0 Abstract Índice: 1 - Introduction to strategy; 2 - Oportunity analysis; 3 - Formulating marketing strategies; 4 - Implementation and control Topical name Marketing estratégico CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [E] WAL 1231 Available 1231
Total holds: 0

Índice: 1 - Introduction to strategy; 2 - Oportunity analysis; 3 - Formulating marketing strategies; 4 - Implementation and control

There are no comments for this item.

Log in to your account to post a comment.