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Social marketing in the 21st century / Alan R. Andreasen

Main Author Andreasen, Alan R. Publication Thousand Oaks : Sage Publications, 2006 Description xi, 264 p. ISBN 97814129163332 Topical name Marketing
Marketing social CDU 658.8:316.3
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:316.3 AND 9185 Available 9185
Total holds: 0

Contents

Preface

I. Introduction

1. Social Change, Social Problems and 21st Century Social Marketing
2. Creating and Framing the Agenda

II. Social Problems and the Role of Social Marketing

3. The Structure of Social Problems
4. The Role of Social Marketing
5. Setting Priorities with Social Marketing

III. Upstream Applications

6. Beyond Downstream Interventions: Influencing Communities

7. Structural Change: Influencing Law Makers and Regulators
8. Structural Change: Recruiting Business Allies
9. Recruiting Allies in the Media and Health-Care Communities

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