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Principles and practice of marketing / David Jobber

Main Author Jobber, David Edition 3rd ed. Publication London : McGraw-Hill, cop. 2001 Description XXIV, 823 p. ISBN 0-07-709613-4 Abstract This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications Topical name Marketing
Marketing - Gestão
CDU
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Holdings
Item type Current location Call number Status Notes Date due Barcode Item holds
Book Biblioteca Universidade Europeia
658.8 JOB 9048 In transit from Biblioteca Universidade Europeia to IPAM Lisboa since 2017-04-04 página 119/120 colada com fita-colaPág. 119/120 cortada e colada com fita-cola; esferográfica vermelha nas pág. 380, 425, 427 a 429, 442, 443, 445, 448, 449, 490 a 498, 504, 513, 524 a 526 e 548 9048
Book IPAM Porto
658.8 JOB 3174 Available 3174
Total holds: 0

This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications

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