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Sales force management / Gilbert A. Churchill, Neil M. Ford, Orville C. Walker

Main Author Churchill, Gilbert A., Jr. Coauthor Ford, Neil M.
Walker, Orville C., Jr. Edition 5th ed. Publication Chicago : Irwin, cop. 1997 Description XXIII, 813 p. Series The Irwin series in marketing ISBN 0256137870 Topical name Marketing
Vendas CDU 658.81
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.81 CHU 5253 Available 5253
Total holds: 0

Contents

Part I - Formulation of a strategic sales program
Part II - Implementation of the sales program
Part III - Evaluation and control of the sales program

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