Índice: Part 1 - Framework of international marketing; Chap. 1 - Aspects of international marketing; Chap. 2 - Economics rationale of multinational trade and business; Part 2 - The field of international business; Chap. 3 - International monetary system; Chap. 4 - International finance and accounting; Chap. 5 - Regional market agreements; Part 3 - Environmental factors affecting international marketing; Chap. 6 - Economic environment; Chap. 7 - Cultural environment; Chap. 8 - Political environment; Chap. 9 - Legal environment; Part 4 - Perspectives of international markets; Chap. 10 - International marketing research; Chap. 11 - Global Marketplace; Part 5 - International marketing decisions; Chap. 12 - Product policy and planning; Chap. 13 - International pricing strategy; Chap. 14 - International channels of distribution; Chap. 15 - International advertising; Chap. 16 - Multinational sales management and foreign sales promotion; Chap. 17 - Export marketing; Part 6 - Planning and control; Chap. 18 - Organization and control in international Marketing; Chap. 19 - Marketing planning and strategy for international business.

Resumo: This book is designed to enable readers to develop skills to make marketing decisions in the global context: how to find new markets, which products world customers want...