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Gestão de marketing / Joaquim Caetano, Luís Rasquilha

Main Author Caetano, Joaquim Coauthor Rasquilha, Luís, 1973- Publication Lisboa : Escolar, 2010 Description x, 162 p. ISBN 9789725922859 Topical name Marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 CAE 9180 Available 9180
Book Biblioteca Universidade Europeia (QBN)
658.8 CAE 9181 Available 9181
Book Biblioteca IPAM Porto
658.8 CAE 10290 Available 10290
Total holds: 0

Índice

Parte I

1. Conceitos fundamentais
2. Marketing estratégico
3. Marketing operacional – gestão do marketing mix
4. Síntese do processo de marketing

Parte II

5. Marketing de serviços
6. Marketing interno
7. Plano de marketing

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