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Os horizontes do marketing / coord. Carlos Melo Brito, Paulo Lencastre

Secondary Author Brito, Carlos Melo
Lencastre, Paulo de Publication Lisboa : Verbo, 2000 Description 295 p. : il. ; 24 cm ISBN 9722220101 Topical name Marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 HOR(II) Available IA12786
Book Biblioteca IADE-UE
658.8 HOR Available IA3465
Book Biblioteca IPAM Porto
658.8 HOR 3227 Available 3227
Book Biblioteca IPAM Porto
658.8 HOR 7108 Presencial/Restrito 7108
Book Biblioteca Universidade Europeia (QBN)
658.8 BRI Available UE17635
Total holds: 0

Índice

1. A marca
2. O marketing relacional
3. O marketing e a qualidade
4. O marketing de serviços
5. O marketing organizacional
6. O marketing nas organizações sem fins lucrativos
7. O marketing internacional
8. O marketing e a Internet

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