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Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens

Main Author McCarthy, E. Jerome, 1928-2015 Coauthor Perreault, William D. Secondary Author Rosas Sánchez, María Elena
Sedorio Martínez, Carlos
Vázquez Llorens, Jesus Edition 11.ª ed. Publication Madrid : Irwin, 1996 Description XXIII, 814 p. ISBN 8480861800 Topical name marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 MCC 2005 Depósito 2005
Total holds: 0

Tít. orig.: Basic Marketing

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