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Researching tourist satisfaction : issues, concepts, problems / Chris Ryan

Main Author Ryan, Chris Publication London : Routledge, 1995 Description xviii, 318 p. : il. ; 24 cm ISBN 0415101581 Topical name Turismo - Investigação
Turistas - Comportamento
Experiência turística
Consumidor - Satisfação CDU 338.48:366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (Lispólis)
338.48:001.8 RYA Available UE11372
Total holds: 0

Contents

1. Research values
2. Research design - an overview
3. Tourist satisfaction - concepts and research issues
4. Attitudes and measurement
5. Qualitative research
6. Quantitative research and questionnaire design
7. The implementation of the questionnaire
8. Coding data and obtaining descriptive statistics
9. The significance of mean scores
10. Analysing categorical data
11. Correlations and multiples regression analysis
12. Factors and clusters
13. Final words

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