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Marketing research / David A. Aaker, V. Kumar, George S. Day

Main Author Aaker, David A., 1938- Coauthor Kumar, V.
Day, George S. Edition 9th ed Publication [New Jersey] : John Wiley & Sons, 2006 Description XVII, 774 p. ; 26 cm ISBN 0470050764 Topical name Recolha de dados
Estudo de casos
Dados - Análise
Marketing - Pesquisa CDU 658.8

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