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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott

Main Author Scott, David Meerman Edition 2nd ed Publication New Jersey : Wiley, 2010 Description 286 p. ; 23 cm ISBN 9780470547816 Topical name Relações públicas
Marketing - Séc. 21
Marketing viral
Web 2.0
Marketing digital CDU 658.8:004.73
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8:004.73 SCO Available IA10261
Total holds: 0

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