Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski

Secondary Author Kozielski, Robert Publication [Bingley] : Emerald Publishing, 2018 Description XI, 426 p. ISBN 978-1-83867-930-9 Abstract In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. Topical name Marketing
Marketing - Gestão
Marketing - Métricas CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 MAS 11035 Available 11035
Total holds: 0

ÍNDICE

1. Why, how, what?;

2. Measuring market strategy results;

3. Sales and distribution management metrics;

4. Marketing communication ratios;

5. E-Commerce and social media indicators.



In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.

There are no comments for this item.

Log in to your account to post a comment.