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Marketing de moda / Harriet Posner

Main Author Posner, Harriet Publication São Paulo : Gustavo Gili, 2015 Description 240 p. ISBN 978-85-8452-041-1 Topical name Marketing
Moda - Marketing
Marketing - Novas tendências CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [NT] POS 11148 Available 11148
Total holds: 0

Tít. orig.: Marketing Fashion

1- O mercado de moda
2- Estratégia de marketing
3- Pesquisa e planejamento
4- Conhecer o cliente
5- Introdução ao branding
6- Promoção de moda
7- Carreiras no marketing

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