Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

Luxury and fashion marketing : the global perspective / Satyendra Singh

Main Author Satyendra, Singh Publication Abingdon : Routledge, 2021 Description X, 143 p. ISBN 9780367650834 Topical name Marketing
Luxo - Marketing
Moda CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [NT] SIN 11386 Available 11386
Total holds: 0

ÍNDICE

PART I. Luxury Marketing

2. Mission Statements;
3. Logos;
4. Airport Retailing and Franchising;
5. Contemporary Marketing;
6. Challenges in Luxury Marketing.

PART II. Fashion Marketing.

7. Fashion Marketing;
8. Fad, Fashion, and the Indian Consumer.

PART III. Cases on Emerging Luxury Markets.

9. Colombia;
10. Indonesia;
11. Vietnam;
12. South Africa.

PART IV. Cases on Luxury Brands.

13. Apple;
14. BMW;
15. Burberry;
16. Gucci;
17. Conclusion

There are no comments for this item.

Log in to your account to post a comment.