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Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge / Christian Homburg, Jan Wieseke, Torsten Bornemann

Main Author Homburg, Christian Coauthor Wieseke, Jan
Bornemann, Torsten
Analytic Journal of marketing, 4 (July 2009), vol. 73, p. 64-81 Topical name Relação com clientes - Gestão
Clientes - Satisfação
Orientação de clientes
Interface
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Article Biblioteca IADE-UE
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