Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Main AuthorDwyer, F. RobertCoauthorTanner, John F., Jr.Edition4th ed.PublicationNew York : McGraw-Hill, 2009Descriptionxxv, 678 p. :
il. ;
26 cmISBN978-007-126343-6 Topical nameMarketing CDU658.8
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