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Consumer psychology for marketing / Gordon R. Foxall, Ronald E. Goldsmith

Main Author Foxall, Gordon R. Coauthor Goldsmith, Ronald E. Publication London : Routledge, 1994 Description x, 244 p. ISBN 0415046742 Topical name Consumo
Psicologia
Marketing
Consumidor - Comportamento CDU 366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
366.1 FOX 4295 Available 4295
Book Biblioteca IPAM Porto
366.1 FOX 286 Available 286
Total holds: 0

Contents

Part I - Consumer-oriented marketing
Part II - The cognitive consumer
Part III - The personal consumer
Part IV - Consumers in context

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