Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658.8 [PR] SIM 10961 | Available | 10961 |
ÍNDICE
1- Fundamentals of price management
2- Price strategy
3- Analysis: the economics of price
4- Analysis: the psychology of price
5- Decision: One-dimensional prices
6- Decision: Multidimensional prices
7- Decisioan: Long-term price optimization
8- Price management and institutional context
9- Implementation
10- Price management for consumer goods
11- Price management for industrial goods
12- Price management for services
13- Prices management for retailers
14- Innovations in price management
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.
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