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Does exclusivity always pay off? : exclusive price promotions and consumer response / Michael J. Barone, Tirthankar Roy

Main Author Barone, Michael J. Coauthor Roy, Tirthankar Analytic Journal of marketing, 2 (March 2010), vol. 74, p. 121-132 Topical name Promoção
Relação com clientes - Gestão Index terms Preços de promoção normalizados
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