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International marketing / Philip R. Cateora, John L. Graham Book Publication New York : McGraw-Hill, cop. 2002 Description XXV, 694 p LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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Marketing internacional / Philip R. Cateora ; trad., Lino Santacruz Moctezuma ; colab.,Pablo A. Muñoz Gallegos Book Publication Barcelona : Irwin, cop. 1995 Description XXIV, 863 p. LocationBiblioteca IPAM Porto Availability Available (1).

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