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Marketing radical / Sam Hill, Glenn Rifkin ; trad. Eduardo Nogueira, Saul Barata

Main Author Hill, Sam Coauthor Rifkin, Glenn Secondary Author Nogueira, Eduardo Lúcio
Barata, Saul Publication Lisboa : Presença, 2002 Description 294 p. Series Novos gestores , 9 ISBN 9722328360 Topical name Marketing
Marketing radical
Harley Davidson
Harvard Business School
Marketing - Novas tendências CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 HIL(pt)(I) Available IA14832
Book Biblioteca IADE-UE
658.8 HIL(pt) Available IA14629
Book Biblioteca Universidade Europeia (QBN)
658.8:005.59 HILL/D Available 7082
Book Biblioteca Universidade Europeia (QBN)
658.8:005.59 HILL Available 4443
Book Biblioteca IPAM Porto
658.8 [NT] HIL 3287 Available 3287
Total holds: 0

Tit. orig.: Radical marketing: from Harvard to Haley, lessons from ten that broke the rules and made it big

Índice

1. Aprender a ser radical
2. Fundamentos do marketing radical
3. The Grateful Dead
4. Providian Financial
5. Harley-Davidson
6. Iams Company
7. National Basketball Association
8. Snap-on-tools
9. Virgin Atlantic Airways
10. EMC Corporation
11. Harvard Business School
12. Boston Beer Company
13. Aplicar as lições do marketing radical ao marketing tradicional

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