Catálogo bibliográfico
Bibliographic catalog
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Book | Biblioteca IPAM Porto | 658.8:004.73 KIN 11390 | Available | 11390 |
ÍNDICE
1. The foundation of digital marketing;
2. Understanding the digital ecosystem;
3. Integrating digital into wider organization strategy;
4. Understanding the evolving digital consumer;
5. Barriers, considerations and data protection in digital marketing strategy;
6. Enabling technologies for online marketing and digital transformation;
7. Planning your digital marketing strategy objectives, teams and budgeting;
8. SEO strategy and organic techniques;
9. Building and optimizing a winning paid search strategy;
10. Display advertising and programmatic targeting;
11. Tailoring your social media strategy;
12. Marketing automation, messaging and email marketing
the unsung heroes;
13. Affiliate schemes and partnerships to deliver highly targeted leads;
14. Lead generation that delivers results;
15. Content strategy a key pillar of success;
16. Personalizing the customer journey and digital experience;
17. Effective experience design (XD);
18. Optimizing your e-commerce platform;
19. Managing loyalty, CRM and data;
20. Measuring success through data analytics and reporting;
21. Providing a smooth online service and customer experience;
22. Putting together your digital marketing strategy.
There are no comments for this item.