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Global marketing : concepts strategies practice : text and readings / Syed H. Akhter

Main Author Akhter, Syed H. Publication Cincinnati : South-Western College Publishing, cop. 1995 Description xxii, 634, 11 p. ISBN 0538831766 Topical name Marketing
Marketing internacional
Globalização CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:339.5 AKH 5018 Available 5018
Total holds: 0

Contents

1. Global Marketing
2. The economic environment
3. The financial environment
4. The political and legal environment
5. The cultural environment
6. Global product strategies
7. Global pricing decisions
8. Global promotion strategies
9. Global promotion strategies
10. Global business involvement: market entry strategies
11. Strategic global market management
12. Ethics and global marketing

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