Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

Does a firm's product-recall strategy affect its financial value? : an examination of strategic alternatives during product-harm crises / Yubo Chen, Shankar Ganesan, Yong Liu

Main Author Chen, Yubo Coauthor Ganesan, Shankar
Liu, Yong Analytic Journal of marketing, 6 (November 2009), vol. 73, p. 214-226 Topical name Recolha de produtos
Marca - Imagem
Estudo de casos
Marca - Valor
Estratégia empresarial
Gestão de empresas
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Article Biblioteca IADE-UE
REM-9 Available
Total holds: 0

There are no comments for this item.

Log in to your account to post a comment.