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101.
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Marketing : conceitos e estratégias / William M. Pride, O. C. Ferrell ; trad. Cecília Lima de Queirós Mattoso
Book
Publication
Rio de Janeiro : LTC Editora, cop. 2001
Description
XXV, 552 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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102.
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Marketing del patrimonio cultural / Carmen Camarero Izquierdo, María José Garrido Samaniego
Book
Publication
Madrid : Pirámide; ESIC, 2004
Description
258 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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103.
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Guia do marketing 2004 : as pessoas e os serviços / Associação Portuguesa dos Profissionais de Marketing
Book
Publication
Lisboa : Media Capital, [2005]
Description
488 p.
LocationBiblioteca IPAM Porto
Availability
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104.
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Marketing institucional : o mercado de ideias e imagens / Gil Nuno Vaz ; Wilma Millam Alves Penteado, rev.
Book
Publication
São Paulo : Pioneira, 1995
Description
360 p.
LocationBiblioteca IPAM Porto
Availability
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105.
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El plan de marketing digital : blended marketing como intgración de acciones on y offline / Manuel Alonso Coto
Book
Publication
Madrid : Prentice Hall, Financial Times, cop. 2008
Description
XIX, 293 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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106.
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Marketing digital 360 / Vasco Marques
Book
Publication
Coimbra : Actual Editora, 2014
Description
332 p.
LocationBiblioteca IPAM Porto
Availability
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107.
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Marketing financial services / Arthur Meidan
Book
Publication
London : Macmillan Business, 1996
Description
XX, 324 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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108.
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Administração de marketing : análise, planejamento e controle / Philip Kotler ; Meyer Stilman, Danilo A. Nogueira, Roberto Simões, trad.
Book
Publication
São Paulo : Atlas, 1988
Description
3 vols.
LocationBiblioteca IPAM Porto
Availability
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109.
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Marketing de serviços profissionais e consultoria / Dick Connor, Jeffrey P. Davdson ; Sara R. Gedanke, trad. ; Dilson Gabriel dos Santos, rev.
Book
Publication
São Paulo : Makron Books, 1993
Description
XXII, 263 p.
LocationBiblioteca IPAM Porto
Availability
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110.
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Successful affiliate marketing for merchants / Frank Fiore, Shawn Collins
Book
Publication
Indianapolis : Que, 2001
Description
IX, 344 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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111.
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Databased marketing / Herman Holtz ; trad. Lenke Peres Alves de Araújo ; rev. tec. Francisco Alberto Madia de Souza
Book
Publication
São Paulo : Makron Books, 1994
Description
XXIX, 423 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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112.
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Marketing Sanitário
Book
Publication
Madrid : Ediciones Díaz de Santos S.A., 1994
Description
384 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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113.
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Effective marketing communications : a slills and activity-based approach / Alan H. Anderson, David Kleiner
Book
Publication
Oxford : Blackwell, 1995
Description
XXIX, 249 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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114.
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Dicionário de termos de marketing : Definições, conceitos e palavras-chaves de marketing, propaganda, pesquisa, comercialização, comunicação e outras áreas correlatas a estas atividades / Júlio César Tavares Moreira ; Perrotti Pietrangelo Pasquale ; Alan Gilbert Dubner
Book
Publication
São Paulo : Atlas, 1997
Description
354 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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115.
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A 5.ª geração do marketing : maximarketing II / Stan Rapp, Thomas L. Collins ; trad. Katia Aparecida Roque ; rev. tec. Francisco Alberto Madia de Souza
Book
Publication
São Paulo : Makron, 1991
Description
XXIII, 358 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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116.
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Business marketing : a managerial approach / Robert W. Haas
Book
Publication
Ohio : South-Western College, 1995
Description
XIII, 859 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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117.
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McDonald's : behind the arches / John F. Love
Book
Publication
New York : Bantam, 1995
Description
486 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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118.
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Introdução ao marketing de 6.ª geração : datamarketing behavior / Francisco Alberto Madia de Souza ; rev. tec. Marina Kenan
Book
Publication
São Paulo : Makron, 1994
Description
XIII, 251 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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119.
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O plano de marketing de 1 página : obtenha novos clientes, faça mais dinheiro e destaque-se entre a multidão / Allan Dib
Book
Publication
Carcavelos : Self, 2021
Description
253 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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120.
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Marketing 2.0 : el nuevo marketing en la web de las redes sociales / Juan Manuel Maqueira Marín, Sebastián Bruque Cámara
Book
Publication
Madrid : Ra-Ma, cop. 2009
Description
208 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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