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21.
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Econometric models in marketing / edited by Philip Hans Franses, Alan L. Montgomery
Book
Publication
Oxford : JAL, 2002
Description
350 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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22.
|
Marketing management / Peter R. Dickson
Book
Publication
Orlando : The Dryden Press, 1994
Description
XXXI, 642 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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23.
|
Recherche et Applications en Marketing : RAM / Alain Jolibert, dir. ; Association Française du Marketing, prop.
Periodical
Publication
Grenoble : Presses Universitaires de Grenoble, [199?]-
LocationBiblioteca IPAM Porto
Availability
Available (3).
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24.
|
Marketing : edição compacta / Philip Kotler ; H. de Barros, trad.
Book
Publication
São Paulo : Atlas, 1987
Description
596 p. ;
21 cm
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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25.
|
Televendas / Chris De Winter ; Maria Conceição Vieira, trad.
Book
Publication
Mem Martins : Edições Cetop, 2005
Description
151 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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|
26.
|
Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson
Book
Publication
London : McGraw-Hill Book Company, 1993
Description
XXVI, 283 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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27.
|
Negociar : A chave para o Êxito : a compreensão do fenómeno da arte da negociação / Jean-François Maubert
Book
Publication
Mem Martins : Edições Cetop, 1991
Description
272 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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28.
|
Marketing : as melhores práticas / Michael R. Czinkota... [et al.] ; trad. Carlos Alberto Silveira Netto Soares, Nivaldo Montingelli Jr.
Book
Publication
Porto Alegre : Bookman, 2001
Description
X, 559 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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29.
|
Los dioses de lo marketing son humanos : treinta formas de trabajar en marketing / Víctor M. Molero Ayala
Book
Publication
Madrid : ESIC, 1996
Description
261 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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30.
|
Maximarketing : os vencedores / Stan Rapp, Tom Collins ; Barbara Theoto Lambert, trad. ; Francisco Alberto Madia de Souza, rev. téc.
Book
Publication
São Paulo : Makron, 1994
Description
XXIX, 313 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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31.
|
Marketing para que te quero / Francisco Velez Roxo
Book
Publication
S.l. : IAPMEI, 1992
Description
194 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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32.
|
Forensic marketing : optimizing results from marketing communication : the essential guide / Gavin Barrett
Book
Publication
London : McGraw Hill, 1995
Description
XXI, 204 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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33.
|
Green marketing in a unified europe / ed. Alma Mintu-Wimsatt, Héctor R. Lozada
Book
Publication
New York : Haworth, 1996
Description
XIII, 80 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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34.
|
Marketing : concepts and startegies / William M. Pride, O. C. Ferrell
Book
Publication
Boston : Houghton Mifflin Company, 1997
Description
666 p. :
il. ;
28 cm
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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35.
|
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Book
Publication
New York : McGraw Hill, 2004
Description
XL, 596 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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36.
|
Marketing / John Stapleton ; trad. Conceição Jardim, Eduardo Nogueira ; rev. tec. Carlos Braga
Book
Publication
Lisboa : Presença, 1994
Description
224 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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37.
|
Marketing in the third world ; Denise M. Johnson, Erdener Kaynak, ed.
Book
Publication
New York : International Business Press, 1996
Description
126 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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38.
|
Marketing performance : 80 métricas de marketing e vendas / Pedro Celeste, Luís Bettencourt Moniz
Book
Publication
Lisboa : Clube do Autor, 2021
Description
253 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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39.
|
The Routledge companion to critical marketing / Mark Tadajewski... [et al.]
Book
Publication
Abingdon : Routledge, 2019
Description
XVI, 512 p. ;
25 cm
LocationBiblioteca IPAM Porto
Availability
Available (1).
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40.
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Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
Book
Publication
New Jersey : John Wiley Sons, Inc, 2003
Description
206 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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