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81.
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Book Publication Reino Unido : Decision Pro, cop. 2013 Description xvi, 263 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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82.
Princípios de Marketing Book Publication Rio de Janeiro : Editora Prentice-Hall do Brasil Lda., 1998 Description XVII, 528 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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83.
Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler Book Publication Lisboa, Lidel : , 2022 Description XIX, 258 p. LocationBiblioteca IPAM Porto Availability Available (1).

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84.
Plan de marketing y management : como diseñar e implantar los planes de marketing y lograr ser un profesional en el arte de dirigir / José Maria Ferré Trenzano, Jordi Ferré Nadal Book Publication Madrid : Díaz de Santos, 1998 Description XXV, 140 p. LocationBiblioteca IPAM Porto Availability Available (1).

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85.
Analysis for marketing planning / Donald R. Lehmann, Russel S. Winer Book Publication Chicago : Irwin, 1997 Description XI, 211 p. LocationBiblioteca IPAM Porto Availability Available (1).

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86.
O plano de marketing : como elaborar um plano de marketing competente, objetivo e vencedor / John Westwood ; José Carlos Barbosa dos Santos, trad. Book Publication São Paulo : Makron, 1992 Description XII, 253 p. LocationBiblioteca IPAM Porto Availability Available (1).

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87.
Dicionário de marketing / Ceneco ; Ana Cristina Neto, trad. Book Publication Lisboa : Instituto Piaget, D.L. 1996 Description 312 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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88.
Do-it-yourself marketing research / George Edward Breen, A. B. Blankenship ; illustrated by Howard Munce Book Publication New York : McGraw-Hill, 1982 Description 303 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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89.
Developing insights on branding in the b2b context : case studies from business practice ; ed. Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos Book Publication Bingley : Emerald, 2018 Description XX, 237 p. LocationBiblioteca IPAM Porto Availability Available (1).

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90.
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel Book Publication Boston : Cengage, 2021 Description vii, 410 p. LocationBiblioteca IPAM Porto Availability Available (1).

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91.
Mercator 2000 : teoria e prática do marketing / Bernard Brochand... [et al.] Book Publication Lisboa : Dom Quixote, 2000 Description 655 p. : il. ; 26 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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92.
Marketing en sectores específicos / coord. María Soledad Aguirre García Book Publication Madrid : Pirámide, 2000 Description 501 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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93.
Métricas de marketing : mais de 50 métricas que todo o executivo deve dominar / Paul W. Farris...[et al.] ; Lene Belon Ribeiro, trad. ; Cassio Sclovsky Grinberg, rev. Book Publication Porto Alegre : Bookman, 2007 Description 373 p. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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94.
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Marketing management / Philip Kotler, Kevin Keller, Alexander Chernev Book Publication Harlow : Pearson Education, 2022 Description 605 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability No copies available Checked out (2).

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95.
Principles of marketing / Philip Kotler... [et al.] Book Publication Harlow : Pearson, 2001 Description xxxi, 856 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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96.
Pesquisa de marketing : conceitos e metodologia / Beatriz Santos Samara, José Carlos de Barros Book Publication São Paulo : Prentice Hall, 2002 Description xiv, 259 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Checked out (1).

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97.
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook Book Publication London : Kogan Page, 2020 Description XXI, 647 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2). Checked out (1).

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98.
Marketing : renovação e eficácia / Robert Shaw ; trad. Carlos Sousa de Almeida Book Publication Lisboa : Caminho, 2003 Description 309 p. : il., gráficos LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (4).

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99.
O ADN da distribuição / José António Rousseau Book Publication Parede : Princípia, 2016 Description 272 p. : graf. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (5).

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100.
Commerciator : théorie et pratiques de la démarche qualité dans les systèmes de vente / Jean-Jacques Machuret, Dominique Deloche, Jacques Charlot d'Amart Book Publication Paris : InterEditions, 1994 Description 718 p. : il. ; 23 cm Availability No copies available

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