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141.
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Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad.
Book
Publication
São Paulo : Atlas, 1996
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Reference (2).
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|
142.
|
Marketing strategy : the challenge of the external environment / David Mercer
Book
Publication
London : SAGE, The Open University, 1998
Description
VIII, 325 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
143.
|
Mercator 2000 : teoria e prática do marketing / Bernard Brochand... [et al.]
Book
Publication
Lisboa : Dom Quixote, 2000
Description
655 p. :
il. ;
26 cm
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
144.
|
The guerrilla marketing handbook / Jay Levinson, Seth Godin
Book
Publication
Boston : Houghton Mifflin, 1994
Description
379 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
145.
|
Marketing internacional / Rosario García Cruz
Book
Publication
Madrid : ESIC, 2002
Description
XIV, 384 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
146.
|
Plano de marketing : Teuvinho / Diogo João Sampaio ; orient. Filipe Rodrigues
Book
Publication
Porto : IPAM, 2016
Description
107 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
147.
|
Managing marketing performance 2008-2009 / Helen Meek... [et al.] ; prop. The Chartered Institute of Marketing
Book
Publication
Oxford : Elsevier Butterworth-Heinemann, 2008
Description
iv, 396 p. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
148.
|
Marketing strategy in the digital age : applying Kotler´s strategies to digital marketing / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao
Book
Publication
Singapore : Word Scientific Publishing, 2020
Description
XXXII, 371 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
|
|
149.
|
Marketing de lugares : como conquistar crescimento de longo prazo na América Latina e no Caribe / Philip Kotler ... [et al.] ; trad. Ruth Bahr
Book
Publication
São Paulo : Prentice Hall, 2006
Description
X, 340 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
150.
|
Gestão de experience marketing / Andreia Andrés... [et al.]
Book
Publication
Lisboa : Quimera, 2005
Description
143 p. :
il. ;
24 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
Reference (1).
|
|
151.
|
Plano de marketing : Agência Nacional de Inovação / Ana Sofia Menezes ; orient. Sílvia Bandeira
Book
Publication
Porto : IPAM, 2018
Description
134 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
152.
|
VIII Encuentro de profesores universitarios de marketing / Encuentro de Profesores Universitarios de Marketing
Book
Publication
Madrid : ESIC, D.L. 1996
Description
543 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
153.
|
Rota D. Dinis: à descoberta de um novo mundo: estratégia de Marketing Digital para atração de turistas ao Pinhal do Rei / João Carlos de Andrade Manta ; orient. Eduardo Redondo
Book
Publication
Lisboa : Universidade Europeia, 2018
Description
99 p. ;
30 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
154.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , cop. 2020
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
155.
|
As opções reais numa prespectiva de marketing / Manuela Maria da Silva Monteiro Antunes ; orient. José Carlos Dias, Ana Paula Queiroga
Book
Publication
Aveiro : IPAM, 2009
Description
86 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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156.
|
Strategic marketing / David W. Cravens
Book
Publication
Boston : Irwin McGraw-Hill, cop. 2000
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
157.
|
Kellogg on marketing : the Kellogg Marketing Faculty Northwestern University ; ed. Dawn Iacobucci
Book
Publication
New York : John Wiley & Sons, 2001
Description
xx, 427 p., [1] f. :
il., gráf.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
158.
|
Strategic marketing decisions 2008-2009 / Isobel Doole, Robin Lowe ; The Chartered Institute of Marketing
Book
Publication
Oxford : Elsevier Butterworth-Heinemann, 2008
Description
vii, 243 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
159.
|
Marketing Strategy : A decision- focused approach / Orville C. Walker, Jr, John W. Mullins
Book
Publication
Nova York : McGraw-Hill Education, 2014
Description
XVI, 368 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
160.
|
Positioning : the battle for your mind / Al Ries, Jack Trout
Book
Publication
New York : McGraw-Hill, 2001
Description
246 p. :
il.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (1).
Reference (1).
|