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81.
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A implementação de estratégias de social media no desenvolvimento da e-reputation das marcas : um estudo de caso / Catarina Vieira Cardoso ; orient. Raquel Reis Soares, Ronnie Figueiredo E-resource Publication Lisboa : Universidade Europeia, 2020 Description xii, 56 p. : il. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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82.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Barcarena : Presença, 2013 Description 277 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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83.
Marketing strategy : instructor's manual, test bank, and transparency masters to accompany / O. C. Ferrell, Michael D. Hartline, George H. Lucas Book Publication Ohio : South-Western/Thomson Learning, 2002 Description 261 p. LocationBiblioteca IPAM Porto Availability Available (1).

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84.
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Posicionamento : como a mídia faz sua cabeça / Al Ries, Jack Trout ; trad. por José Roberto Whitaker Penteado Book Publication São Paulo : Pioneira, 1987 Description 171 p. ; 22 cm LocationBiblioteca IADE-UE Availability Reference (1).

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85.
Competitive Marketing : a strategic approach / John O'Shaughnessy Book Publication Boston : Unwin Hyman, 1990 Description 460 p. LocationBiblioteca IPAM Porto Availability Available (1).

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86.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan Book Publication London : Kogan Page, 2015 Description 409 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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87.
Estratégia de marketing e posicionamento competitivo / Graham J. Hooley, John A. Saunders, Nigel F. Piercy ; trad. Robert Brian Taylor ; rev. Laura Galluci Book Publication São Paulo : Pearson Prentice Hall, 2005 Description xiii, 464 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (3).

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88.
Estratégia de portfólio de marcas / David A. Aaker ; trad. Viviane Possamai Book Publication Porto Alegre : Bookman, 2007 Description XIII, 344 p. LocationBiblioteca IPAM Porto Availability Available (1).

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89.
Marketing experimental : sua empresa e suas marcas conquistando o sentir e o pensar, o agir e o identificar-se dos clientes / Bernd H. Schmitt ; Sara Gedanke, trad. Book Publication São Paulo : Nobel, cop. 20002002 Description 267 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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90.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2001 Description 279 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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91.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb Jr., Victoria L. Crittenden Book Publication Chicago : Irwin, 1996 Description XVI, 714 p. LocationBiblioteca IPAM Porto Availability Available (1).

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92.
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Estratégia de inbound marketing na empresa Altran Portugal / Beatriz Gonçalves Amaro Ferreira Dias ; orient. José Luís Reis E-resource Publication Porto : IPAM, 2021 Description 238 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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93.
Posicionamento competitivo / Graham J. Hooley, John Saunders ; Luiz Liske, trad. ; Arão Sapiro, rev. tecn. Book Publication São Paulo : Makron, 1996 Description XVIII, 367 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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94.
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Elaboração de uma estratégia de marketing digital na empresa Ramos Pinto / Mariana Calheiros Ponces de Castro Azeredo ; orient. Cidália Neves Book Publication Porto : IPAM, 2017 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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95.
Strategic marketing / David W. Cravens Book Publication Homewood : Irwin, cop. 1991 Description xxvii, 833 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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96.
Strategic marketing : creating competitive advantage / Douglas West... [et al.] Book Publication New York : Oxford, 2022 Description XXIX, 568 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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97.
New marketing strategies : evolving flexible processes to fit market circumstance / Ian Chastin Book Publication London : Sage, 1999 Description VI, 199 p. LocationBiblioteca IPAM Porto Availability Available (1).

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98.
Segmentation and positioning for strategic marketing decisions / James H. Myers Book Publication Chicago : American Marketing Association, 1996 Description XIII, 358 p. LocationBiblioteca IPAM Porto Availability Available (1).

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99.
Problems in Marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien Book Publication London : Sage Publications, 2008 Description XIII, 322 p. LocationBiblioteca IPAM Porto Availability Available (1).

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100.
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Marketing de serviços profissionais e consultoria / Dick Connor, Jeffrey P. Davdson ; Sara R. Gedanke, trad. ; Dilson Gabriel dos Santos, rev. Book Publication São Paulo : Makron Books, 1993 Description XXII, 263 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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