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21.
|
Multi-level marketing : a practical guide to successful network selling / Peter Clothier
Book
Publication
London : Kogan Page, 1997
Description
223 p. :
il. ;
22 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
22.
|
As mentiras do marketing : a arte de contar histórias verdadeiras num mundo de desconfiados / Seth Godin ; trad. Dalila Coutinho
Book
Publication
Lisboa : Presença, 2007
Description
174, [1] p. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
|
|
23.
|
Marketing Research / Alvin C. Burns, Ann Veeck
Book
Publication
Harlow : Pearson, 2020
Description
523 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
24.
|
Marketing plan development guide / Paul Renshaw
Book
Publication
Englewood Cliffs : Prentice hall, 1994
Description
87 p. :
il. ;
28 cm +
Disquete
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
25.
|
The marketing plan / William A. Cohen
Book
Publication
New York : Hachette, 2004
Description
318 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
26.
|
The practice of marketing management : analysis, planning, and implementation / William A. Cohen
Book
Publication
New York : Maxwell Macmillan International Editions, 1991
Description
693 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
27.
|
CRM-Marketing e tecnologia / Francisco Ferrão
Book
Publication
Lisboa : Escolar Editora, 2003
Description
167 p. ;
21 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
28.
|
Essential guide to marketing planning / Marian Burk Wood
Book
Publication
Harlow : Pearson Education, 2010
Description
303 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
29.
|
eMarketing eXcellence : planning and optimizing your digital marketing / Dave Chaffey, P.R. Smith
Book
Publication
London : Butterworth-Heinemann, 2008
Description
xviii, 508 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
|
|
30.
|
Marketing de serviços profissionais / Philip Kotler, Thomas Hayes, Paul N. Bloom ; trad. Eduardo Lasserre
Book
Publication
São Paulo : Manole, 2002
Description
511 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
31.
|
The essence of marketing research / Peter M. Chisnall
Book
Publication
Hemel Hempstead : Prentice Hall, 1991
Description
211 p. :
il. ;
23 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
32.
|
Marketing professional services : practical approaches to practice development / Patrick Forsyth
Book
Publication
London : Kogan Page, 1996
Description
266 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
33.
|
The marketing plan : a step-by-step guide / John Westwood
Book
Publication
London : Kogan Page, 2004
Description
218 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
34.
|
Malcolm McDonald on marketing planing : understanding marketing plans and strategy / Malcolm McDonald
Book
Publication
London : Kogan Page, 2008
Description
197 p. ;
22 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
35.
|
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
Book
Publication
Reino Unido : Decision Pro, cop. 2013
Description
xvi, 263 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
36.
|
Dictionary of marketing terms ; ed. Peter D. Bennett
Book
Publication
Lincolwood : NTC, 1995
Description
316 p.a 2 colns ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
37.
|
A vaca púrpura / Seth Godin ; trad. Ana Saldanha
Book
Publication
Lisboa : Presença, 2009
Description
129 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
38.
|
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen
Book
Publication
Harlow : Prentice Hall/Financial Times, 2006
Description
613 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
39.
|
Marketing ethics / George G. Brenkert
Book
Publication
Oxford : Blackwell, 2008
Description
xii, 256 p. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
40.
|
Marketing logistics / Martin Christopher, Helen Peck
Book
Publication
Oxford : Butterworth Heinemann, 1997
Description
162 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|