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When customer love turns into lasting hate : the effects of relationship strength and time on customer revenge and avoidance / Yany Grégoire, Thomas M. Tripp, Renaud Legoux

Main Author Grégoire, Yany Coauthor Tripp, Thomas M.
Legoux, Renaud Analytic Journal of marketing, 6 (November 2009), vol. 73, p. 18-32 Topical name Relação com clientes - Gestão
Queixa pública
Serviços Index terms Recuperação de falhas de serviço
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