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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2010 Description 286 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, cop. 2017 Description XVII, 426 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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