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1.
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Marketing : connecting with customers / Gilbert D. Harrell
Book
Publication
New Jersey : Prentice Hall, cop. 2002
Description
XXIV, 591 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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2.
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Internet marketing : foundations and applications / Carolyn Siegel
Book
Publication
Boston : Houghton Mifflin, 2006
Description
XVI, 404 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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A revolução no marketing mindset : os fatores que estão a mudar o CHIP / André Zeferino
Book
Publication
[S.l.] : Sabedoria Alternativa, 2020
Description
238 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
No copies available
Checked out (1).
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4.
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The ultimate web marketing guide / Michael Miller
Book
Publication
Indianapolis : QUE, 2012
Description
618 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Marketing en Internet : estrategia y empresa / coord. Ana María Gutiérrez Arranz, Manuel J. Sánchez-Franco
Book
Publication
Madrid : Pirámide, 2005
Description
442 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes
Book
Publication
New York : McGraw-Hill, cop. 2012
Description
VIII, 598 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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Mobile marketing : finding the customers no matter where they are / Cindy Krum
Book
Publication
Indianapolis : QUE, 2010
Description
343 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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8.
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E-marketing / Miguel Fonseca
Book
Publication
Porto : IPAM, 2000
Description
177 p. :
il. ;
21 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (3).
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9.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan
Book
Publication
London : Kogan Page, 2014
Description
XX, 409 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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10.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan
Book
Publication
London : Kogan Page, 2017
Description
XXXV, 424 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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11.
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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton
Book
Publication
London : Kogan Page, 2023
Description
xviii, 273 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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Social media marketing : theories and applications / Stephan Dahl
Book
Publication
Los Angeles : Sage, 2018
Description
277 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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13.
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Digital marketing : integrating strategy, sustainability and purpose / Ira Kaufman, Chris Horton, Mariusz Soltanifar
Book
Publication
New York : Routledge, 2023
Description
485 p. :
il. ;
19 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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14.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Barcarena : Presença, 2013
Description
277 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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15.
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Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden
Book
Publication
Harlow : Pearson, 2014
Description
XIV, 559 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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16.
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Social media marketing : theories and applications / Stephan Dahl
Book
Publication
Los Angeles : Sage, 2015
Description
268 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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17.
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Social media explained : untangling the world's most misunderstood business trend / by Mark W. Schaefer
Book
Publication
[Louisville] : Shaefer Marketing Solutions, 2014
Description
140 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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Social media marketing in a week / Nick Smith
Book
Publication
London : John Murray Learning, 2018
Description
121 p. ;
20 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Social media : a critical introduction / Christian Fuchs
Book
Publication
Los Angeles : Sage, 2017
Description
VII, 386 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (2).
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20.
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Brilliant online marketing : how to use the Internet to market your business / Alex Blyth
Book
Publication
Harlow : Prentice Hall, 2011
Description
IX, 163 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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