Índice: 01- So... you want to go digital???; 02- @first... think!; 03- Then build your channel; 04- Is it working?; 05- Are customers finding you?; 06- Understanding social media; 07- Understanding e-mail marketing; 08- Understanding mobile marketing; 09- Understanding performance marketing; 10- Understanding online public relations; 11- Understanding content marketing; 12- Convincing your boss to invest in digital marketing; 13- What´s next?

Resumo:This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business. The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.This book will help readers to: - choose online marketing channels to get their products and services to market; - understand the origins of digital marketing and the trends that are shaping its future;- achieve the competitive edge to keep them ahead. Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.