Universidade Europeia -

Your cart is empty.

Your search returned 82 results. Subscribe to this search

|
21.
No cover image available
World Wide Retail / texto Freddy Vinagre Article Analítico Distribuição hoje, nº 411 (Fevereiro 2013), p. 46-47 LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
22.
Creative disruption : what you need to do to shake your business in a digital world / Simon Waldman Book Publication Harlow : Financial Times/Prentice Hall, 2010 Description XV, 230 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
23.
Social media marketing / Tracy L. Tuten, Michael R. Solomon Book Publication Los Angeles : Sage, cop. 2015 Description XIV, 332 : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
24.
The art of social media : power tips for power users / Guy Kawasaki, Peg Fitzpatrick Book Publication [S.l.] : Portfolio Penguin, 2014 Description xi, 196 p. : il. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
25.
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry Book Publication Lanham : Rowan & Littlefield, 2024 Description xx, 437 p. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
26.
Digital marketing : integrating strategy, sustainability and purpose / Ira Kaufman, Chris Horton, Mariusz Soltanifar Book Publication New York : Routledge, 2023 Description 485 p. : il. ; 19 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
27.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Barcarena : Presença, 2013 Description 277 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
28.
Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey Book Publication Harlow : Pearson, 2015 Description XXXI, 680 p. : il. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
29.
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden Book Publication Harlow : Pearson, 2014 Description XIV, 559 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
30.
No cover image available
Networking : transfomar contactos em negócios / Catarina Cunha Article Analítico Distribuição hoje, nº 393 (Abril 2011), p. 24-25 LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
31.
Sucesso na gestão da marca pessoal no Facebook : branding pessoal / Leonor Reis Book Publication Porto : Vida Económica, 2015 Description 223 p. : il. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

Place hold Add to cart
32.
x-Marketing / Joaquim Hortinha ; ed. Manuel Robalo Book Publication Lisboa : Sílabo, 2002 Description 347 p., [2] fls. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (4). Reference (2).

Place hold Add to cart
33.
Digimarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick Book Publication Singapore : Wiley, 2008 Description XIV, 406 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
34.
The ultimate digital marketing book : succeed at seo and search, master mobile marketing, get to grips with content marketing / Nick Smith, Jane Heaton Book Publication London : John Murray Press, 2023 Description 491 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
35.
Building a digital analytics organization : create value by integrating analytical processes, technology, and people into business operations / Judah Phillips Book Publication New Jersey : Pearson, 2014 Description XIII, 354 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
36.
Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford Book Publication London : Kogan Page, 1999 Description XII, 299 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
37.
No cover image available
Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site / Michael Trusov, Randolph E. Bucklin, Koen Pauwels Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 90-102 LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
38.
No cover image available
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics / Feng Zhu, Xiaoquan (Michael) Zhang Article Analítico Journal of marketing, 2 (March 2010), vol. 74, p. 133-148 LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
39.
The 11 immutable laws of Internet branding / Al Ries, Laura Ries Book Publication New York : Harper Business, 2000 Description VIII, 175 p. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
40.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2010 Description 286 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart