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1.
The new rules of marketing PR : How to use news releases, blogs, podcasting, viral marketing online media to reach buyers directly. / David Meerman Scott Book Publication New Jersey : John Wiley Sonsc, cop. 2007 Description 275 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Winning results with Google AdWords / Andrew Goodman Book Publication New York : McGraw-Hill, cop. 2009 Description xxiv, 376 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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3.
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2022 Description XVIII, 462 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
The new rules of marketing PR : how to use social media, online video, mobile applications, blogs, news releases, viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2013 Description XXIII, 439 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Google AdSense for dummies / Jerri Ledford Book Publication Hoboken : Wiley, cop. 2008 Description xiv, 346 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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6.
Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry Book Publication Lanham : Rowan & Littlefield, 2024 Description xx, 437 p. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

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7.
The internet advertising report / Mary Meeker Book Publication New York : HarperBusiness, 1997 Description 1 vol., pag. var. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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8.
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems / Daniel S. Janal Book Publication New York : Van Nostrand Reinhold, 1995 Description XXVIII, 370 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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9.
Social media marketing / Tracy L. Tuten, Michael R. Solomon Book Publication Los Angeles : Sage, cop. 2015 Description XIV, 332 : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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10.
O cibermarketing : modo de emprego / Edith Nuss ; trad. Vasco Farinha Book Publication Lisboa : Instituto Piaget, D. L. 2001 Description 382 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1). In transit (1).

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11.
Electronic commerce : a managerial perspective / Efraim Turban... [et al.] Book Publication New Jersey : Prentice Hall, cop. 2000 Description 520 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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12.
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Relatório de estágio no âmbito da empresa Grand Union Portugal / Luís Carlos Ferreira Santos Book Publication Lisboa : IADE, 2011 Description 139 p. : il. ; 30 cm + CV LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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13.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2010 Description 286 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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14.
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Importância do branding num negócio tradicional sem presença física / Rafaela Moreira da Cruz E-resource Publication Lisboa : IADE-UE, 2023 Description PDF LocationBiblioteca IADE-UE Availability Reference (1).

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15.
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A influência do tom humorístico na efetividade de narrativas ambientais / Luísa Amorim de Oliveira Perdigão ; orient. Isabel Farinha E-resource Publication Lisboa : IADE-UE, 2020 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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16.
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Cine.pt : uma estratégia de promoção do cinema português / José Afonso Urbano Moura de Sousa Book Publication Lisboa : IADE-UE, 2019 Description 83 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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17.
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Relatório de estágio : Electronic Arts Portugal / José Miguel Oliveira Gonçalves Monteiro Book Publication Lisboa : IADE, 2012 Description 237 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

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18.
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A diferença do impacto dos micro e macro influenciadores na rede social Instagram / Jéssica Marques Ribeiro ; orient. António Mendes E-resource Publication Lisboa : IADE-UE, 2019 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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19.
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Marketing digital : análise de estratégias em Angola / Bruno Reis Moniz da Silva ; orient. José Manuel Fonseca Book Publication Lisboa : Universidade Europeia, 2015 Description 71 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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20.
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Marketing de conteúdo como forma de melhorar a reputação de uma agência imobiliária / João Miguel Vigário Simões E-resource Publication Lisboa : IADE-UE, 2020 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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