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Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , cop. 2020 Description 676 p. LocationBiblioteca IPAM Porto Availability Available (1).

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Problems in Marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien Book Publication London : Sage Publications, 2008 Description XIII, 322 p. LocationBiblioteca IPAM Porto Availability Available (1).

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