|
1.
|
Pesquisa de marketing : teoria e prática / Izabel Sabatier de Faria, Mario de Faria
Book
Publication
São Paulo : MBooks, 2009
Description
xiii, 294 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
2.
|
Pesquisa de marketing : conceitos e metodologia / Beatriz Santos Samara, José Carlos de Barros
Book
Publication
São Paulo : Prentice Hall, 2002
Description
xiv, 259 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
|
|
3.
|
Marketing in the new Europe / The 44th E.S.O.M.A.R. Marketing Research Congress
Book
Publication
Luxembourg : E.S.O.M.A.R., 1991
Description
IX, 124 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
4.
|
Marketing research : an applied orientation / Naresh K. Malhotra
Book
Publication
New Jersey : Prentice Hall, 2010
Description
897 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
Checked out (1).
|
|
5.
|
The international handbook of market research techniques / Robin J. Birn, ed.
Book
Publication
London : Kogan Page, 2003
Description
XVI, 594 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
6.
|
Pesquisa de marketing / Carl McDaniel, Roger Gates ; James F. Suderland Cook, trad ; Tânia Maria Vidgal Limeira, rev. tec.
Book
Publication
São Paulo : Pioneira Thomson Learning, 2003
Description
XXV, 562 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
|
|
7.
|
Marketing research kit for dummies / Michael R. Hyman, Jeremy J. Sierra
Book
Publication
Hoboken : Wiley, 2010
Description
xiv, 392 p. :
il. ;
24 cm +
1 DVD
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
8.
|
Metodología para la investigación en marketing y dirección de empresas / coord. Francisco José Sarabia Sánchez
Book
Publication
Madrid : Pirámide, D. L. 1999
Description
451 p. :
gráf., tab. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
9.
|
Pesquisa de marketing : execução, análise / Fauze Najib Mattar
Book
Publication
São Paulo : Atlas, 2006
Description
vol. 2, 224 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
10.
|
Investigación y técnicas de mercado / Ángel Fernández Nogales
Book
Publication
Madrid : ESIC, 2004
Description
292 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
11.
|
Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon, Roy Langmaid
Book
Publication
Aldershot : Gower, 1988
Description
xiii, 262 p. :
il.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Reference (2).
|
|
12.
|
PMKT : revista brasileira de pesquisas de marketing, opinião e mídia / ed. Fauze Najib Mattar
Periodical
Publication
São Paulo : PMKT, 2011-
Description
;
28 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
|
|
13.
|
Marketing research : an applied orientation / Naresh K. Malhotra
Book
Publication
Harlow : Pearson Education, cop. 2020
Description
882 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
14.
|
Aplicaciones de investigación comercial / Elena Abascal Fernández, Ildefonso Grande Esteban
Book
Publication
Madrid : ESIC, 1994
Description
243 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
15.
|
Comportamento do consumidor e pesquisa de mercado / Roberto Meireles Pinheiro... [et al.] ; Aleidis de Beltran, Fatima Caroni, rev.
Book
Publication
Rio de Janeiro : Editora FGV, 2006reimp. 2007
Description
164 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
16.
|
Marketing research essentials / Carl McDaniel Jr., Roger Gates
Book
Publication
Ohio : South-Western College Publishing, 2001
Description
XXIV, 489 p.; E-9; G-8; I-7; PC-1 +
1 CD-ROM
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
17.
|
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen
Book
Publication
Harlow : Prentice Hall/Financial Times, 2006
Description
613 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
18.
|
Handbook of research on marketing and corporate social responsability / ed. by Ronald Paul Hill, Ryan Langan
Book
Publication
Cheltenham : Edward Elgar, 2014
Description
xii, 418 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
19.
|
O Cool Hunting nas empresas portuguesas de vestuário e calçado / Ana Sofia Marinho Oliveira ; orient. Luísa Agante
Book
Publication
Porto : IPAM, 2011
Description
72 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
20.
|
Principles of marketing research ; ed. Richard P. Bagozzi
Book
Publication
Oxford : Blackwell Business, cop. 1994
Description
xii, 430 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|