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1.
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Pesquisa de marketing : teoria e prática / Izabel Sabatier de Faria, Mario de Faria
Book
Publication
São Paulo : MBooks, 2009
Description
xiii, 294 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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2.
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Pesquisa de marketing : conceitos e metodologia / Beatriz Santos Samara, José Carlos de Barros
Book
Publication
São Paulo : Prentice Hall, 2002
Description
xiv, 259 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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3.
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Marketing research : an applied orientation / Naresh K. Malhotra
Book
Publication
New Jersey : Prentice Hall, 2010
Description
897 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
Checked out (1).
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4.
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Marketing research kit for dummies / Michael R. Hyman, Jeremy J. Sierra
Book
Publication
Hoboken : Wiley, 2010
Description
xiv, 392 p. :
il. ;
24 cm +
1 DVD
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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5.
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Metodología para la investigación en marketing y dirección de empresas / coord. Francisco José Sarabia Sánchez
Book
Publication
Madrid : Pirámide, D. L. 1999
Description
451 p. :
gráf., tab. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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6.
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Investigación y técnicas de mercado / Ángel Fernández Nogales
Book
Publication
Madrid : ESIC, 2004
Description
292 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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7.
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Marketing research : an applied orientation / Naresh K. Malhotra
Book
Publication
Harlow : Pearson Education, cop. 2020
Description
882 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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8.
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Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon, Roy Langmaid
Book
Publication
Aldershot : Gower, 1988
Description
xiii, 262 p. :
il.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Reference (2).
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9.
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Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen
Book
Publication
Harlow : Prentice Hall/Financial Times, 2006
Description
613 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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10.
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Principles of marketing research ; ed. Richard P. Bagozzi
Book
Publication
Oxford : Blackwell Business, cop. 1994
Description
xii, 430 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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11.
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Pesquisa de marketing : metodologia, planejamento / Fauze Najib Mattar
Book
Publication
São Paulo : Atlas, 2005
Description
v.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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12.
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Business market research / Leslie Gofton, Mitchel Ness
Book
Publication
London : Kogan Page, cop. 1997
Description
VIII, 165 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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13.
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Marketing research : the impact of the Internet / Carl McDaniel, Roger Gates
Book
Publication
New York : John Wiley and Sons, 2002
Description
xxxii, 682 p. +
1 CD-ROM
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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14.
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Qualitative marketing research : a cultural approach / Johanna Moisander, Anu Valtonen
Book
Publication
Londres : SAGE, cop. 2006
Description
xi, 267 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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15.
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Basic marketing research / Naresh K. Malhotra
Book
Publication
Essex : Pearson, cop. 2014
Description
ii, 670 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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16.
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Market analysis / Maciej Mitrega ; Elzbieta Duliniec
Book
Publication
Katowice : Karol Adamiecki University of Economics, 2006
Description
126 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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17.
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International marketing research / C. Samuel Craig, Susan P. Douglas
Book
Publication
Chichester : John Wiley & Sons, cop. 2005
Description
xix, 503 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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18.
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Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton
Book
Publication
Champaign : Human Kinetics, cop.1993
Description
xvi, 295 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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19.
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Marketing Research / Alvin C. Burns, Ann Veeck
Book
Publication
Harlow : Pearson, 2020
Description
523 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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20.
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Marketing research essentials / Carl McDaniel Jr., Roger Gates
Book
Publication
Ohio : South-Western College Publishing, 2001
Description
XXIV, 489 p.; E-9; G-8; I-7; PC-1 +
1 CD-ROM
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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