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Marketing research : the impact of the Internet / Carl McDaniel, Roger Gates

Main Author McDaniel, Carl, 1941- Coauthor Gates, Roger Edition 5th ed. Publication New York : John Wiley and Sons, 2002 Description xxxii, 682 p. + 1 CD-ROM ISBN 047000357x Topical name Marketing
Internet
Marketing - Pesquisa CDU 658.8.012.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8.012.1 MCD 9591 Depósito 9591
Total holds: 0

Contents

Preface

Part I - An Introduction to Marketing Research
Part II - Creating a Research Design
Part III - Data Acquisitions
Part IV - Data Analysis
Part V - Marketing Research in Action

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