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1.
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Pesquisa de marketing / Carl McDaniel, Roger Gates ; James F. Suderland Cook, trad ; Tânia Maria Vidgal Limeira, rev. tec.
Book
Publication
São Paulo : Pioneira Thomson Learning, 2003
Description
XXV, 562 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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2.
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Marketing research essentials / Carl McDaniel Jr., Roger Gates
Book
Publication
Ohio : South-Western College Publishing, 2001
Description
XXIV, 489 p.; E-9; G-8; I-7; PC-1 +
1 CD-ROM
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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3.
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Fundamentos de pesquisa de marketing / Carl McDaniel Jr., Roger Gates ; trad. Dalton Conde de Alencar ; rev. tec. Mônica Zaidan Rossi
Book
Publication
Rio de Janeiro : LTC, 2005
Description
312 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
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4.
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Marketing research : the impact of the Internet / Carl McDaniel, Roger Gates
Book
Publication
New York : John Wiley and Sons, 2002
Description
xxxii, 682 p. +
1 CD-ROM
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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5.
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Marketing research with SPSS / Carl McDaniel, Roger Gates
Book
Publication
Hoboken : Wiley, 2010
Description
xxx, 693, [66] p. :
il. ;
26 cm +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
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6.
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Marketing research / Carl McDaniel Jr., Roger Gates
Book
Publication
Hoboken : Wiley, cop. 2015
Description
xxi, 552 p. :
il. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
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7.
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MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel
Book
Publication
Boston : Cengage, 2021
Description
vii, 410 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Princípios de marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl MacDaniel ; trad. Luciana Penteado Miquelino ; rev. Tânia Maria Vidigal Limeira
Book
Publication
São Paulo : Thomson, 2004
Description
XX, 644 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
In transit (1).
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