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Marketing para produtos inovadores : como e porque os seus clientes adotam tecnologia / A. Parasuraman, Charles L. Colby ; trad. Nivaldo Montingelli Jr.

Main Author Parasuraman, A. Coauthor Colby, Charles L. Secondary Author Montingelli, Nivaldo, Jr. Publication Porto Alegre : Bookman, 2002 Description 157 p. ISBN 8536300388 Topical name Marketing
Produtos
Produto - Inovação CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [P] PAR 7795 Available 7795
Total holds: 0

Tít. orig.: Techno-ready marketing

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