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1. Marketing in Europe : cases studies / ed. Jordi Montaña Book Publication London : Sage, 1994 Description VI, 203 p. LocationBiblioteca IPAM Porto Availability Available (1).

2. Principios de marketing internacional : campeões portugueses no estrangeiro / Álvaro Lopes Dias Book Publication Lisboa : Lidel, cop. 2005 Description XV, 236 p. LocationBiblioteca IPAM Porto Availability Available (1).

3. Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe Book Publication Burr Ridge : Irwin, 1994 Description XIII, 525 p. LocationBiblioteca IPAM Porto Availability Available (1).

4. Marketing mistakes / Robert F. Hartley Book Publication New York : John Wiley Sons, 1995 Description X, 366 p. LocationBiblioteca IPAM Porto Availability Reference (1).

5. Case study research : design and methods / Robert K. Yin Book Publication Thousand Oaks : Sage, cop. 2009 Description xiv, 219 p. ; 22 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

6. O lado positivo : estratégias para transformar ameaças em oportunidades / Adrian Slywotzky, Karl Weber ; trad. Miguel Menezes ; rev. Luís Abel Ferreira Book Publication Lisboa : Actual, 2011 Description 308 p. LocationBiblioteca IPAM Porto Availability Available (2).

7. Estórias vividas : 12 casos de gestão de recursos humanos / José Bancaleiro Book Publication Lisboa : Editora RH, 2003 Description IX, 106 p. LocationBiblioteca IPAM Porto Availability Available (2).

8. Marketing de patrocínio / Francisco Paulo de Melo Neto Book Publication Rio de Janeiro : Editora Sprint, 2000 Description 356 p. LocationBiblioteca IPAM Porto Availability Available (1).

9. Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi Book Publication Boston : McGraw-Hill/Irwin, cop. 2000 Description XXII, 321 p. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (1).

10. Gestão de festivais e eventos : uma perspectiva internacional de artes e cultura / Ian Yeoman... [et al.] ; trad. Gabriela Scuta Fagliari Book Publication São Paulo : Roca, 2006 Description XXV, 445 p. LocationBiblioteca IPAM Porto Availability Available (1).

11. Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org. Book Publication São Paulo : Saraiva, 2006 Description XXVI, 309 p. LocationBiblioteca IPAM Porto Availability Available (1).

12. A estratégia e o cenário dos negócios : texto e casos / Pankaj Ghemawat ; trad. Nivaldo Montingelli Jr. Book Publication Porto Alegre : Bookman, 2000 Description IX, 380 p. LocationBiblioteca IPAM Porto Availability Available (1).

13. The impacts of leadership in the quality of municipal public services: case study of a Portuguese municipal council / Orlando Manuel Martins Marques de Lima Rua Article Analítico Cuadernos de Gestión, vol.12, n.º 2, pp. 131-147 LocationBiblioteca IPAM Porto Availability Reference (1).

14. Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward Book Publication New York : McGraw-Hill, 1981 Description XVIII, 810 p. LocationBiblioteca IPAM Porto Availability Reference (1).

15. Cross-cultural marketing : european perspectives / Tiziano Vescovi Book Publication Cheltenham : Edward Elgar, 2022 Description XIII, 338 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).

16. Public relations practices : managerial case studies and problems / Allen H. Center, Patrick Jackson Book Publication New Jersey : Prentice Hall, 1990 Description XVII, 441 p. LocationBiblioteca IPAM Porto Availability Available (1).

17. Public relations practices : managerial case studies and problems / Allen H. Center, Patrick Jackson Book Publication New Jersey : Prentice Hall, cop. 2003 Description XIV, 418 p LocationBiblioteca IPAM Porto Availability Available (1).

18. E-business marketing / Terri C. Albert, William B. Sanders Book Publication New Jersey : Prentice Hall, cop. 2003 Description XV, 208 p. LocationBiblioteca IPAM Porto Availability Available (1).

19. Ethics in marketing : international cases and perspectives ; ed. Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero Book Publication London : Routledge, 2012 Description XII, 171 p. LocationBiblioteca IPAM Porto Availability Available (1).

20. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton Book Publication Boston : McGraw-Hill/Irwin, 2004 Description XXI, 728 p. LocationBiblioteca IPAM Porto Availability Available (1).