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1.
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Marketing in Europe : cases studies / ed. Jordi Montaña
Book
Publication
London : Sage, 1994
Description
VI, 203 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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2.
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Principios de marketing internacional : campeões portugueses no estrangeiro / Álvaro Lopes Dias
Book
Publication
Lisboa : Lidel, cop. 2005
Description
XV, 236 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe
Book
Publication
Burr Ridge : Irwin, 1994
Description
XIII, 525 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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4.
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Marketing mistakes / Robert F. Hartley
Book
Publication
New York : John Wiley Sons, 1995
Description
X, 366 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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5.
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Case study research : design and methods / Robert K. Yin
Book
Publication
Thousand Oaks : Sage, cop. 2009
Description
xiv, 219 p. ;
22 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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6.
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O lado positivo : estratégias para transformar ameaças em oportunidades / Adrian Slywotzky, Karl Weber ; trad. Miguel Menezes ; rev. Luís Abel Ferreira
Book
Publication
Lisboa : Actual, 2011
Description
308 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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7.
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Estórias vividas : 12 casos de gestão de recursos humanos / José Bancaleiro
Book
Publication
Lisboa : Editora RH, 2003
Description
IX, 106 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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8.
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Marketing de patrocínio / Francisco Paulo de Melo Neto
Book
Publication
Rio de Janeiro : Editora Sprint, 2000
Description
356 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi
Book
Publication
Boston : McGraw-Hill/Irwin, cop. 2000
Description
XXII, 321 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
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10.
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Gestão de festivais e eventos : uma perspectiva internacional de artes e cultura / Ian Yeoman... [et al.] ; trad. Gabriela Scuta Fagliari
Book
Publication
São Paulo : Roca, 2006
Description
XXV, 445 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org.
Book
Publication
São Paulo : Saraiva, 2006
Description
XXVI, 309 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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12.
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A estratégia e o cenário dos negócios : texto e casos / Pankaj Ghemawat ; trad. Nivaldo Montingelli Jr.
Book
Publication
Porto Alegre : Bookman, 2000
Description
IX, 380 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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The impacts of leadership in the quality of municipal public services: case study of a Portuguese municipal council / Orlando Manuel Martins Marques de Lima Rua
Article
Analítico
Cuadernos de Gestión,
vol.12, n.º 2,
pp. 131-147
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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14.
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Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward
Book
Publication
New York : McGraw-Hill, 1981
Description
XVIII, 810 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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15.
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Cross-cultural marketing : european perspectives / Tiziano Vescovi
Book
Publication
Cheltenham : Edward Elgar, 2022
Description
XIII, 338 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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16.
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Public relations practices : managerial case studies and problems / Allen H. Center, Patrick Jackson
Book
Publication
New Jersey : Prentice Hall, 1990
Description
XVII, 441 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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17.
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Public relations practices : managerial case studies and problems / Allen H. Center, Patrick Jackson
Book
Publication
New Jersey : Prentice Hall, cop. 2003
Description
XIV, 418 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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18.
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E-business marketing / Terri C. Albert, William B. Sanders
Book
Publication
New Jersey : Prentice Hall, cop. 2003
Description
XV, 208 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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19.
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Ethics in marketing : international cases and perspectives ; ed. Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero
Book
Publication
London : Routledge, 2012
Description
XII, 171 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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20.
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
Book
Publication
Boston : McGraw-Hill/Irwin, 2004
Description
XXI, 728 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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