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61.
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Comportamento do consumidor / John C. Mowen, Michael S. Minor ; trad. Vera Jordan ; rev. Tania Maria Vidigal Limeira
Book
Publication
São Paulo : Pearson Prentice-Hall, 2003
Description
x, 403 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (2).
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62.
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A guide to methodology in ergonomics : designing for human use / Neville A. Stanton, Mark S. Young
Book
Publication
London : Taylor and Francis, 1999
Description
132 p. :
il. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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63.
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Short-term america : the causes and cures of our business myopia / Michael T. Jacobs ; foreword by David W. Mullins, Jr
Book
Publication
Boston : Harvard Business School Press, 1991
Description
269 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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64.
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Histórias de sucesso : experiências empreendedoras ; coord. Renata Barbosa de Araújo Duarte
Book
Publication
Fortaleza : SEBRAE, 2007
Description
160 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
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65.
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Marketing de serviços públicos : casos de estudo portugueses / João F. Proença
E-resource
Publication
Lisboa : Escolar Editora, 2008
Description
226 p. ;
24 cm +
2 CD-ROM
LocationBiblioteca IADE-UE
Availability
Available (1).
Reference (1).
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66.
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Applications of case study research / Robert K. Yin
Book
Publication
Thousand Oaks : Sage, cop. 1993
Description
xvi, 131 p. ;
22 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis)
Availability
Available (2).
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67.
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Responsabilidade social em Portugal / Ana Sá Leal... [et al.]
Book
Publication
Lisboa : Bnomics, 2011
Description
253 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
Checked out (1).
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|
68.
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Estudo de caso : planejamento e métodos / Robert K. Yin ; trad. Daniel Grassi ; rev. Cláudio Damacena
Book
Publication
Porto Alegre : Bookman, 2005
Description
xv, 212 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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69.
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
Book
Publication
Boston : McGraw-Hill/Irwin, 2004
Description
XXI, 728 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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70.
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Future Marketing
Book
Publication
Chicago : NTC Business Books, 2001
Description
X, 244 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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71.
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Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford
Book
Publication
Berkshire : McGraw-Hill, 2002
Description
XI, 549 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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72.
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Construção social da inovação / Margarida Piteira
Book
Publication
Lisboa : Clássica Editora, 2014
Description
445 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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73.
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Gestão empresarial : casos de estudo / Manuel Portugal Ferreira... [et al.]
Book
Publication
Lisboa : Lidel, D.L. 2011
Description
vii, 81 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca Universidade Europeia (Lispólis)
Availability
Available (2).
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74.
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A hora H / Jan Carlzon ; trad. Maria do Rosário Nunes
Book
Publication
Lisboa : Lua de Papel, 2006
Description
190 p. ;
22 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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75.
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Cases in marketing management / Luiz Moutinho
Book
Publication
Wokingham : Addison-Wesley, 1995
Description
390 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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76.
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50 cases in international finance / Gunter Dufey, Ian H. Giddy
Book
Publication
Reading : Addison-Wesley, 1987
Description
467 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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77.
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Cases in international finance / Harvey A. Poniachek
Book
Publication
New York : John Wiley & Sons, 1993
Description
640 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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78.
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Methodological insights from rigorous small scale design experiment / Philip Cash... [et al.]
Article
Analítico
Design studies,
vol. 33, nº 2 (March 2012),
p. 208-235
LocationBiblioteca IADE-UE
Availability
Available (1).
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79.
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The power of print on demand / Xerox Corporation
Book
Publication
[S.l.] : Xerox, cop. 1994
Description
205 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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80.
|
Making short films : the complete guide from script to screen / Clifford Thurlow
Book
Publication
Oxford : Berg, 2008
Description
292 p. :
il. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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