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1.
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International marketing / Philip R. Cateora, John L. Graham
Book
Publication
New York : McGraw-Hill, cop. 2007
Description
xxxii, 702 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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2.
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International marketing / Philip R. Cateora, John L. Graham
Book
Publication
New York : McGraw-Hill, cop. 2002
Description
XXV, 694 p
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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3.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen
Book
Publication
Hoboken : John Wiley and Sons, cop. 2008
Description
xxii, 682 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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4.
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Global marketing / Svend Hollensen
Book
Publication
Harlow : Pearson Education, 2017
Description
xliv, 825 p. :
il. ;
27 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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5.
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International marketing research / C. Samuel Craig, Susan P. Douglas
Book
Publication
Chichester : John Wiley & Sons, cop. 2005
Description
xix, 503 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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6.
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Marketing global / Warren J. Keegan
Book
Publication
São Paulo : Prentice Hall, imp. 2007
Description
XV, 426 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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7.
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The new global marketing : local adaptation for sustainability and profit / Johny K. Johansson, Michael T. Furick
Book
Publication
[S. l.] : Cognella, cop. 2018
Description
561 p. :
il., gráf. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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8.
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International Marketing Compact / F. Zeynep Bilgin / Gerhard A. Wührer
Book
Publication
Wien : Linde International, 2014
Description
318 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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9.
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The SAGE Handbook of International Marketing / Masaaki Kotabe (ed.) / Kristiaan Helsen (ed.)
Book
Publication
London : SAGE, 2009
Description
XVIII; 548 p. :
2 colns ;
25 cm.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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10.
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International marketing and export management / Gerald Albaum... [et al.]
Book
Publication
Wokingham : Addison-Wesley, cop. 1994
Description
xix, 484 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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11.
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International Marketing / Michael R. Czinkota / Ilkka A. Ronkainen
Book
Publication
Ohio : Cengage Learning, 2013
Description
XXXV, 677 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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12.
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International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr
Book
Publication
Harlow : Addison-Wesley, cop. 1998
Description
x, 562 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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13.
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International marketing strategy / Frank Bradley
Book
Publication
New York : Prentice Hall, cop. 1991
Description
xxv, 554 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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14.
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Global marketing : concepts strategies practice : text and readings / Syed H. Akhter
Book
Publication
Cincinnati : South-Western College Publishing, cop. 1995
Description
xxii, 634, 11 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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15.
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International marketing strategy / Frank Bradley
Book
Publication
London : Prentice Hall, 1995
Description
650 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
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16.
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Book
Publication
Los Angeles : Sage, 2014
Description
xx, 395 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
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17.
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Marketing internacional / Enrique Gil-Robles Gil-Delgado, Jose Luis Jerez Riesco
Book
Publication
Madrid : Esic Editorial, D.L.1991
Description
166 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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18.
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Marketing internacional / Carlos Viana, Joaquim Hortinha
Book
Publication
Lisboa : Sílabo, 2002
Description
455 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (4).
Reference (3).
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19.
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International marketing / Vern Terpstra, Ravi Sarathy
Book
Publication
Fort Worth : The Dryden Press, cop. 1997
Description
xxi, 968, S-8 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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20.
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Manual de exportação para micro e pequenas empresas / Altair de Sousa Maia
Book
Publication
Fortaleza : Sebrae/CE, 2003
Description
178, [1] p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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