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61.
Mercator 2000 : teoria e prática do marketing / Bernard Brochand... [et al.] Book Publication Lisboa : Dom Quixote, 2000 Description 655 p. : il. ; 26 cm LocationBiblioteca IPAM Porto Availability Available (1).

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62.
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Manual de exportação para micro e pequenas empresas / Altair de Sousa Maia Book Publication Fortaleza : Sebrae/CE, 2003 Description 178, [1] p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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63.
International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon Book Publication Andover : Cengage Learning, 2019 Description xxv, 470 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Checked out (1).

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64.
Mercator 25 anos : o marketing na era digital / Arnaud de Baynast... [et al.] Book Publication Alfragide : Dom Quixote, 2018 Description 656 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (1). Checked out (3).

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65.
Mercator da língua portuguesa : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Alfragide : Dom Quixote, 2015 Description 607 p. : il. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (4). Reference (1).

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66.
Mercator XXI : teoria e prática do marketing / Denis Lindon... [et al.] Book Publication Lisboa : Dom Quixote, 2008 Description 701 p. + DVD-ROM com casos de sucesso LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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67.
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The economics basis of marketing / Roger M. Heeler, Edward K. Chung Article Analítico Marketing theory: a student text, p. 63-85 LocationBiblioteca IADE-UE Availability Available (1).

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68.
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee Book Publication Harlow : Person Education, 2013 Description xviii, 478 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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69.
Global marketing / Warren J. Keegan, Mark C. Green Book Publication Boston : Pearson, 2015 Description XX, 604 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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70.
Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival / Geert H. Hofstede, Gert Jan Hofstedem, Michael Minkov Book Publication New York : McGraw-Hill, 2010 Description XIV, 561 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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71.
Global marketing / Warren J. Keegan, Mark C. Green Book Publication Boston : Pearson, 2013 Description 592 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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72.
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Marketing internacional na indústria conserveira de peixe : fatores de sucesso / Joana Dâmaso Ferreira ; orient. Georg Dutschke Book Publication Lisboa : IADE-U, 2013 Description 260 p. : il. ; 30 cm + CD-Rom LocationBiblioteca IADE-UE Availability Reference (2).

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